Our menu development team is continuously developing new tastes and monitoring our menu to ensure that we are always delivering on our passion for fresh, high quality ingredients. The team focuses on food cost profitability, kitchen labour efficiencies, menu engineering, the training of our operations training team, as well as reviewing guest feedback and keeping on top of industry trends.
By leveraging our buying power, our purchasing department is able to contract the highest quality products at the most competitive prices. Our contracting and distribution capabilities result in major cost savings that are passed on to franchisees.
Our marketing team works hard to ensure that all of our stores remain profitable. A variety of programs are developed throughout the year to drive traffic, create excitement, and ultimately provide guests with reasons to dine with us more often and choose to spend more during their visit.
In addition to our company-wide promotions which receive extensive media support, we have an off-the-shelf local store marketing program to address specific market opportunities. We educate, coach and support our franchisees in meeting their individual business objectives.
We continually look for ways to implement technology that enhances our business processes.
White Spot's Information Systems include a managed point-of-sale, inventory management system, and an online communication & collaboration portal providing franchisee access to online manuals, local store marketing tools, promotional information and much more.